Get to know your chapter leadership team over a tequila tasting.
Blanco Tacos + Tequila
at La Encantada*
Monday, Feb 20
5:30-7:30pm
Free registration, no-host bar.
We’ll spring for light starters.

RSVP by Feb 17 to vpreyes@email.arizona.edu

In “The Matrix,” you might remember Morpheus saying to Neo, “You take the blue pill, the story ends. You wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in Wonderland and I show you how deep the rabbit hole goes.”

Join Paul Tumarkin, Content Manager for External Relations Marketing at the University of Arizona, as he takes us on a spin down the Google Analytics rabbit hole and provides the basic knowledge needed to start making the most of the matrix for your organization. The information Paul brings to the table is knowledge gleaned from a two-day workshop on the subject — put on by Google — that he attended in California in 2011.

Tuesday, Feb. 28, 2012
12:00 p.m.
BIO5 Institute, 1657 E. Helen St.
Room 102, Thomas W. Keating Bioresearch Building

$10 for members, $15 for non-members. Price includes parking.

Bring a brown bag lunch. Light refreshments provided.  RSVP to vpreyes@email.arizona.edu

You may not have been able to attend the IABC 2011 World Conference in San Diego but no worries, the latest findings and best practices from the world’s leading communicators are being brought to you!

Join us for light appetizers, presentation and Q & A session
Freshen your skills and learn new tips and techniques.

Featuring special guest speaker:

Stephen Reidy, APR - Raytheon Missile Systems  - Past President, IABC-Tucson

When:  Wednesday, January 11, 2012                                                                              Registration begins at 5:00 PM                                                                                      Presentation starts at 5:30 PM

Where:  Medical Research Building, Room 102 – 1656 E. Mabel St. Tucson, AZ  ***Free parking available beginning at 5:00 PM in front of MRB (west parking lot)***

Cost:  FREE!

RSVP to events@iabctucson.com

About the Speaker:  A business communicator for 37 years, Stephen is the senior editor for more than 5,500 employees of Raytheon’s Engineering Directorate. His previous positions included Sun Tran public relations director, Research Corporation Technologies communications associate and Burr-Brown Corporation communications specialist. He holds 500 Club life membership in IABC, and is accredited by the Public Relations Society of America. He earned degrees in mass communications and fine arts from the University of Arizona. Immediately after joining our chapter in 1988, he began his 10 years of board service, including 1996 president. He also served four years on the District 5 board, then co-chaired the 1999 Silver Quill program.

Presented by IABC/Tucson: Founded in 1970, the International Association of Business Communicators provides a professional network of more than 15,000 marketing communication and business communication professionals in over 80 countries. Since 1982 the IABC/Tucson Chapter has helped business communicators create a local network for improving skills, tackling real-work challenges and establishing meaningful professional relationships. For more information, visit www.iabctucson.com.

Adrian offers 5 topics as a speaker:

• Be the ‘Table’
• Reaching the Global Standard – ABC made easy
• Communicating Change – The Emotional Journey!
• Cutting Through the Communication Noise
• Making Managers Better Communicators

Please read more about his topics here and vote for your favorite on our Doodle poll here.

Cropley has over 20 years Business and communication experience working in a variety of roles, from project management, HR management to change management and organisational development. Until 2004 Adrian was the head of corporate Employee Communication for a major telco based across Asia Pacific. He is now principal of his own consultancy based out of Australia which focuses on change, communication & coaching solutions for a global client base. In his spare time Adrian loves to perform, working as an extra on television and film as well as appearing in print media advertising campaigns.

• Co-Presidents: Daphne Gilman & Vanessa P. Reyes
• Vice President: Marci TeBockhorst
• Finance Director (treasurer): Kathy Hippensteel

Ready to expand your leadership skills? Please email your interest to vpreyes@email.arizona.edu  Include your name and the position you’re interested in. Any member may nominate themselves or others.

Open positions available:

• Membership Director (recruits and serves as liaison to the membership)
• Secretary (maintains meeting minutes and chapter history)
• Communications Director (in charge of online and social media efforts)
• Technology Director (manages and maintains Web site)
• Professional Development Director (develops monthly chapter events)

To sweeten the deal, the 2010-2011 board approved the following incentives: Each board member may attend 4 chapter events at no charge, and will have 4 guest passes to offer potential members, as well. (There is one exception: the special industry leaders dinner, which you won’t want to miss.)

If you cannot take on a board position right now, there are many other ways to get involved. Help us further the chapter’s mission by managing a project such as our booth at the 2012 Tucson Festival of Books, or the visit by IABC international president Adrian A. Cropley, ABC, in March.

IABC-Tucson board service is an exceptional experience and a rewarding endeavor. We hope you’ll join us.

2011-12 Co-Presidents Daphne Gilman & Vanessa P. Reyes

Sincerely,
Daphne Gilman & Vanessa P. Reyes

IABC Tucson Chapter Founded in 1970, The International Association of Business Communicators provides a professional network of more than 15,000 marketing communication and business communication professionals in over 80 countries. Since 1982, IABC’s Tucson Chapter has helped business communicators create a local network for improving skills, tackling real-work challenges and establishing meaningful professional relationships. For more information visit www.iabctucson.com.

Join us as members and guests of IABC Tucson, AAF Tucson, Ad2 Tucson, AIGA, PRSA Tucson and TAMA gather for a very special evening of holiday networking, socializing and fun!

Admission includes live entertainment, an assortment of appetizers and your first beverage from the cash bar.

Be sure to bring your business cards!

PLEASE NOTE:
The Lodge on the Desert has graciously offered our Mingle Bells attendees a special overnight room rate of just $79. To take advantage of this offer and make an overnight room reservation, call The Lodge on the Desert front desk at (520) 320-2011 Monday – Saturday 8am-5pm and ask for the HOL11 rate.

When:
Tuesday, December 20, 2011 from 5:00 to 7:00 PM

Where:
The Lodge on the Desert, Palm Room
306 N. Alvernon Way

PRE-PAID RESERVATION RATES:
Members $30.00
Guests/Non-Members $35.00

To qualify for pre-paid rates, reservations must be made online and payments received by Wednesday, December 14th at 5:00 p.m.

Late / non-prepaid reservations add $5.00 per person, without reservations add $10.00 per person. Accommodated on a space-available basis. Unfulfilled reservations not prepaid will be billed.

Click here to make your reservation now.

* Entertainment will be provided courtesy of: Still Cruisin’ ROADTRIP (We take you places other bands just don’t go!)

RoadTrip

Tidbits on content curation from IABC from CW Bulletin:
CURATING CONTENT
by Shel Holtz, ABC, IABC Fellow
For years, we have been warned that the consequence of the “everyone-can-publish” Web model will be information overload. Search engines are less and less helpful in filtering online information. Searching for something specific can often result in thousands of irrelevant links.
The Era of the Content Curator

SOCIAL MEDIA CURATION
by Stephanie Schwab
To maintain a strong brand presence, you’ve got to fill your social media streams with content and then actively engage with your fans and followers daily, plus reach out to new followers and influencers. One of the problems is that the average lifespan of a tweet is only five minutes to an hour, and a Facebook status update lives for two days at best. So how can you develop enough content to continuously push out interesting stuff without hiring a huge team of content creators? You curate it, of course.

How to Optimize Content Curation for Social Media

Upcoming Conferences
Free members-only web seminars
When the Headline Is You: An insider’s guide to handling the media
presented by Jeff Ansell, Jeff Ansell & Associates Inc.
25 May

Creating a Job Search Strategy for Communicators
presented by Angee Linsey, Linsey Careers
8 September
Course description and registration information coming soon

Calibrating Your Role as a Communicator: An industry-agnostic perspective on how to guide your career
presented by Susan San Martin, Plan B Communications, LLC
9 November
Course description and registration information coming soon

Conferences
2011 Young Communicators’ Conference
11–12 June
San Diego, California

2011 IABC World Conference
12–15 June
San Diego, California

Creative Strategic Communication Seminar
9 September
Atlanta

Employee Communication Conference
Creating and sustaining an engaged workforce
15–16 September
Alexandria, Virginia

Prime Research and IABC Global Strategic Communication and Measurement Conference
3–4 November
New York City
Course description and registration information coming soon.

Crisis and Issues Communications Summit: The rules have changed in the era of instantaneous communication
15–16 November
Los Angeles

Member News
Member Marilyn Pincus shares some impressions from her recent trip to Melbourne, and to networking with IABCers in that city:
Tucson to Melbourne
Dynamic, vibrant, gracious, accomplished; none of these adjectives overstate the case!  They each apply to Jennifer Frahm, President of the IABC Victoria Chapter in Australia, and Director of Jennifer Frahm Collaborations.
How do I know?
On March 2, 2011, Jennifer and I met in Melbourne.  In ninety minutes we packed in lots of conversation and ate an excellent lunch.  (Lucky me, I discovered I was the guest of the IABC chapter.)    I was more than 8,000 miles from Tucson but that was only a technicality.  We spoke as though we were long-time friends and the common thread was our professions and IABC.  Jennifer knows Barbara Gibson, an IABC member living near London.  Barbara spoke to our Tucson Chapter when she held the position of International Chair in 2008 – 2009.  I met Barbara when she came to Tucson.  Afterward, she and I communicated via e-mail and saw one another again much later when I was in London.  When Barbara learned I was going to Australia, she said I must get in-touch with Adrian Cropley.  I did.  Adrian led me to Jennifer and before this gets to sound like a name-dropping fest … I’ll bring it to a halt.  The point of it all:  IABC people are terrific people and in many ways we’re one big family.  Paul Sanchez, another IABC member and one time Communication Business Leader for Mercer Human Resource Consulting, Europe, graciously wrote a blurb for the back cover of one of my McGraw-Hill books.  And, Barbara G. put the spotlight on one of my books in her widely read blog.  In short, IABC members are tops at networking and tops at boosting one another.
Of all the things I might share with you about TUCSON to MELBOURNE it’s this:  You belong to an exceptional professional organization!  I had to initiate the contacts but after that … it was smooth sailing.  People “on the receiving end” invariably rise to the occasion.  They’re happy to hear from you and eager to cooperate in any way possible to make good things happen!
By the way, Jennifer’s Mother is Leanne Frahm, an award winning Australian author.
Adrian Cropley serves as the current Vice Chair, IABC International and Director-at-Large.
– by Marilyn Pincus, one time President of IABC/Tucson.  Author, Ghostwriter & Consultant-to-Management.  MPscribe@aol.com 520-742-6699 www.MarilynPincus.info.
Writing a book? Got a promotion? Got news? Tell us, and we’ll help you promote via our chapter communications. Email Monica Surfaro Spigelman with the news!

Events
June 2011
IABC World Conference (June 12-15)
Big C (June 21)