Yes, that’s right. We’re not all about the work…we’re going to play a little, too!
–Vanessa, Daphne, Marci & Kathy
Get to know your chapter leadership team over a tequila tasting.
Blanco Tacos + Tequila
at La Encantada*
Monday, Feb 20
5:30-7:30pm
Free registration, no-host bar.
We’ll spring for light starters.
RSVP by Feb 17 to vpreyes@email.arizona.edu
So your organization has implemented Google Analytics. Why? “Well, because we knew we had to.” But now that you have it, what do you do with that sea of information? How do you turn all those numbers into useful, actionable data?
In “The Matrix,” you might remember Morpheus saying to Neo, “You take the blue pill, the story ends. You wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in Wonderland and I show you how deep the rabbit hole goes.”
Join Paul Tumarkin, Content Manager for External Relations Marketing at the University of Arizona, as he takes us on a spin down the Google Analytics rabbit hole and provides the basic knowledge needed to start making the most of the matrix for your organization. The information Paul brings to the table is knowledge gleaned from a two-day workshop on the subject — put on by Google — that he attended in California in 2011.
Tuesday, Feb. 28, 2012
12:00 p.m.
BIO5 Institute, 1657 E. Helen St.
Room 102, Thomas W. Keating Bioresearch Building
$10 for members, $15 for non-members. Price includes parking.
Bring a brown bag lunch. Light refreshments provided. RSVP to vpreyes@email.arizona.edu
IABC-Tucson will enjoy a visit from the international chair on Tuesday, March 20th. Chair Adrian Cropley, ABC, is CEO of Cropley Communications in Melbourne, Australia. We’ll announce the time and location of his presentation shortly.
Adrian offers 5 topics as a speaker:
Please read more about his topics here and vote for your favorite on our Doodle poll here.
Cropley has over 20 years Business and communication experience working in a variety of roles, from project management, HR management to change management and organisational development. Until 2004 Adrian was the head of corporate Employee Communication for a major telco based across Asia Pacific. He is now principal of his own consultancy based out of Australia which focuses on change, communication & coaching solutions for a global client base. In his spare time Adrian loves to perform, working as an extra on television and film as well as appearing in print media advertising campaigns.
Didn’t get to attend the world conference? Interested in knowing the best practices and latest findings?
IABC-Tucson Chapter’s 2011-2012 Board:
Ready to expand your leadership skills? Please email your interest to vpreyes@email.arizona.edu Include your name and the position you’re interested in. Any member may nominate themselves or others.
Open positions available:
To sweeten the deal, the 2010-2011 board approved the following incentives: Each board member may attend 4 chapter events at no charge, and will have 4 guest passes to offer potential members, as well. (There is one exception: the special industry leaders dinner, which you won’t want to miss.)
If you cannot take on a board position right now, there are many other ways to get involved. Help us further the chapter’s mission by managing a project such as our booth at the 2012 Tucson Festival of Books, or the visit by IABC international president Adrian A. Cropley, ABC, in March.
IABC-Tucson board service is an exceptional experience and a rewarding endeavor. We hope you’ll join us.
2011-12 Co-Presidents Daphne Gilman & Vanessa P. Reyes
Sincerely,
Daphne Gilman & Vanessa P. Reyes
IABC Tucson Chapter Founded in 1970, The International Association of Business Communicators provides a professional network of more than 15,000 marketing communication and business communication professionals in over 80 countries. Since 1982, IABC’s Tucson Chapter has helped business communicators create a local network for improving skills, tackling real-work challenges and establishing meaningful professional relationships. For more information visit www.iabctucson.com.
‘Tis the season to network!
December 20, 2011
Join us as members and guests of IABC Tucson, AAF Tucson, Ad2 Tucson, AIGA, PRSA Tucson and TAMA gather for a very special evening of holiday networking, socializing and fun!
Byword Buzz- Big C is June 21
Join Tucson’s communications & marketing professionals for an after hours evening of networking, socializing and fun.
WHEN: Tuesday, June 21, 2011 from 5:00 to 7:00 p.m.
WHERE: The Westin La Paloma Resort, Sonoran Room
PRE-PAID RESERVATION ADMISSION RATES:
For advance reservations made by 5 p.m. on June 15th
Late reservations add $5 per person. Walk-ins add $10 per person.
Admission includes your first beverage, appetizers and a chance to win great prizes! The Annual Big C (as in Communications) Membership Mixer is a collaboration starring these local associations:
Tidbits on content curation from IABC from CW Bulletin:
CURATING CONTENT
by Shel Holtz, ABC, IABC Fellow
For years, we have been warned that the consequence of the “everyone-can-publish” Web model will be information overload. Search engines are less and less helpful in filtering online information. Searching for something specific can often result in thousands of irrelevant links.
The Era of the Content Curator
SOCIAL MEDIA CURATION
by Stephanie Schwab
To maintain a strong brand presence, you’ve got to fill your social media streams with content and then actively engage with your fans and followers daily, plus reach out to new followers and influencers. One of the problems is that the average lifespan of a tweet is only five minutes to an hour, and a Facebook status update lives for two days at best. So how can you develop enough content to continuously push out interesting stuff without hiring a huge team of content creators? You curate it, of course.
Upcoming Conferences
Free members-only web seminars
When the Headline Is You: An insider’s guide to handling the media
presented by Jeff Ansell, Jeff Ansell & Associates Inc.
25 May
Creating a Job Search Strategy for Communicators
presented by Angee Linsey, Linsey Careers
8 September
Course description and registration information coming soon
Calibrating Your Role as a Communicator: An industry-agnostic perspective on how to guide your career
presented by Susan San Martin, Plan B Communications, LLC
9 November
Course description and registration information coming soon
Conferences
2011 Young Communicators’ Conference
11–12 June
San Diego, California
2011 IABC World Conference
12–15 June
San Diego, California
Creative Strategic Communication Seminar
9 September
Atlanta
Employee Communication Conference
Creating and sustaining an engaged workforce
15–16 September
Alexandria, Virginia
Prime Research and IABC Global Strategic Communication and Measurement Conference
3–4 November
New York City
Course description and registration information coming soon.
Crisis and Issues Communications Summit: The rules have changed in the era of instantaneous communication
15–16 November
Los Angeles
Member News
Member Marilyn Pincus shares some impressions from her recent trip to Melbourne, and to networking with IABCers in that city:
Tucson to Melbourne
Dynamic, vibrant, gracious, accomplished; none of these adjectives overstate the case! They each apply to Jennifer Frahm, President of the IABC Victoria Chapter in Australia, and Director of Jennifer Frahm Collaborations.
How do I know?
On March 2, 2011, Jennifer and I met in Melbourne. In ninety minutes we packed in lots of conversation and ate an excellent lunch. (Lucky me, I discovered I was the guest of the IABC chapter.) I was more than 8,000 miles from Tucson but that was only a technicality. We spoke as though we were long-time friends and the common thread was our professions and IABC. Jennifer knows Barbara Gibson, an IABC member living near London. Barbara spoke to our Tucson Chapter when she held the position of International Chair in 2008 – 2009. I met Barbara when she came to Tucson. Afterward, she and I communicated via e-mail and saw one another again much later when I was in London. When Barbara learned I was going to Australia, she said I must get in-touch with Adrian Cropley. I did. Adrian led me to Jennifer and before this gets to sound like a name-dropping fest … I’ll bring it to a halt. The point of it all: IABC people are terrific people and in many ways we’re one big family. Paul Sanchez, another IABC member and one time Communication Business Leader for Mercer Human Resource Consulting, Europe, graciously wrote a blurb for the back cover of one of my McGraw-Hill books. And, Barbara G. put the spotlight on one of my books in her widely read blog. In short, IABC members are tops at networking and tops at boosting one another.
Of all the things I might share with you about TUCSON to MELBOURNE it’s this: You belong to an exceptional professional organization! I had to initiate the contacts but after that … it was smooth sailing. People “on the receiving end” invariably rise to the occasion. They’re happy to hear from you and eager to cooperate in any way possible to make good things happen!
By the way, Jennifer’s Mother is Leanne Frahm, an award winning Australian author.
Adrian Cropley serves as the current Vice Chair, IABC International and Director-at-Large.
– by Marilyn Pincus, one time President of IABC/Tucson. Author, Ghostwriter & Consultant-to-Management. MPscribe@aol.com 520-742-6699 www.MarilynPincus.info.
Writing a book? Got a promotion? Got news? Tell us, and we’ll help you promote via our chapter communications. Email Monica Surfaro Spigelman with the news!
Events
June 2011
IABC World Conference (June 12-15)
Big C (June 21)
