Shelby and Paul
When it comes to branding and messaging, Paul (aka, Barking Shelby Communications) brings strategy, creativity, well over a decade of experience, and a helluva lot of fun and laughter to the task. Paul has consulted for organizations of all sizes, with the majority of his work being for non-profits and education-focused businesses. He has developed brand messaging and communications campaigns for Pearson Education, Scientific Learning, the Partnership for 21st Century Skills and others.
Currently, Paul is a member of the External Relations Marketing team at the University of Arizona, serving as the writer and content manager of the institution’s primary website at www.arizona.edu. He happily spends his days writing about the fascinating work going on across the University, and developing campaigns and strategies to strengthen the UA brand.
You can learn a bit more about Paul and his work, and read his occasional blog at www.barkingshelby.com.